Implementation of NFC technology in the HORECA channel: sustainability, loyalty and user profile definition

Implementación de tecnología NFC en el canal HORECA: sostenibilidad, fidelización y definición del perfil del usuario

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Robles-Iglesias, Raúl
Cruz Nagy, Antonio
Fernández-González, Raquel
Yaringaño Rivera, Sofia
Puime-Guillén, Félix
Robles-Iglesias, Raúl
Cruz Nagy, Antonio
Fernández-González, Raquel
Yaringaño Rivera, Sofia
Puime-Guillén, Félix
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Sello Editorial UNAD
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https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6106/5770
https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6106/5747
https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6106/5811
https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6106/5744
https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6106/5763
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info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/article/view/6106
http://dx.doi.org/10.22490/25392786.6106
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