1. Repositorio Institucional UNAD
Please use this identifier to cite or link to this item: https://repository.unad.edu.co/handle/10596/82922
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dc.contributor.advisorRocha Medina, Linda Bibiana
dc.coverage.spatialcead_-_málaga
dc.creatorPeña Castellanos, Yudy Elimar
dc.date.accessioned2026-07-08T22:52:12Z
dc.date.available2026-07-08T22:52:12Z
dc.date.created2026-06-25
dc.identifier.urihttps://repository.unad.edu.co/handle/10596/82922
dc.description.abstractEl Almorzadero, un ecosistema de alta montaña con gran importancia ambiental. se apoya en cuatro razones principales. Primero, la importancia ambiental del páramo, que exige conservación. Segundo, la oportunidad económica para la comunidad mediante guianza, alimentación, transporte y servicios complementarios. Tercero, la necesidad social de vincular a la comunidad para que no sea solo espectadora, sino protagonista del proyecto. Y cuarto, el valor metodológico de aplicar PMBOK, porque permite pasar de una idea turística a un proyecto con fases, responsables, riesgos e indicadores de seguimiento.
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dc.titlePlan de ecoturismo sostenible basado en metodología de gestión de proyectos para la finca El Púlpito en el Páramo el Almorzadero
dc.typeProyecto aplicado
dc.subject.keywordsEcoturismo
dc.subject.keywordsAsistencia turística
dc.subject.keywordsEcoturismo Sostenible
dc.subject.keywordsGuía de Fundamentos de la Gestión de Proyectos
dc.description.abstractenglishEl Páramo El Almorzadero, located in the municipality of El Cerrito, Santander, is a strategic ecosystem that plays essential roles in water regulation, carbon capture, and biodiversity conservation. The El Púlpito farm, situated in this area, lacks a structured ecotourism offer, limiting local economic development opportunities and underusing its environmental conservation potential. Additionally, the community sees tourism as an unviable economic alternative due to the lack of information, training, and previous experience in tourism management. A review of previous research shows that sustainable ecotourism can be an effective strategy to combine environmental conservation and economic development, provided there is proper planning and recognized project management methodologies, like PMBOK, which allow initiatives to be structured, executed, and monitored in an organized and sustainable way. In this context, the working hypothesis suggests that by applying the PMBOK methodology, it will be possible to design a sustainable ecotourism plan for the El Púlpito farm, creating a tourism offer that is environmentally responsible, innovative, and focused on the community's economic development, while promoting the conservation of the páramo and the sustainable use of its natural resources.
Appears in Collections:Maestría en Gerencia de Proyectos

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