Marketing is related to the process by which an analysis of the behavior of markets and consumers is carried out to then identify the needs and desires of the target market, with the main objective of capturing and retaining customers through satisfaction of their needs, thus obtaining a monetary Benefit for the company, this is considered vital when wanting to achieve success in a given market since it can anticípate ...

Information and communication technologies are driving new ways of creating and disseminating information, in a plane that is changing our perception of time and space. The incorporation of ICT in teaching and learning processes has strongly impacted the concept of school, which is no longer conceived as a closed system in which everything is propitiated by the classroom, the oral mediation, the power of the teacher ...

Second Language Acquisition factors When learning a second language, it is essential to consider both internal and external factors. Threfore, some questions should be asked to oneself such as: How do I learn? How do I like to learn? What strategies help me to learn? Am I motivated enough? Am I in the right environment to learn? Brown’s theory of second language acquisition factors Many research studies ...

Language is seen as an integral part of social and cultural reality, and at the same time as a symptom of that reality. This means that by observing how people communicate we can understand an important part of their norms of behavior, of their values. Language does not live apart from the existence of its users, language is a condition of life in society and human beings are divided by their socio-cultural dimension ...

Problem tree analysis and Objective tree analysis help to establish a realistic view of a problem by identifying the most important causes and effects and then establish a plan of action based on a purpose with the corresponding objectives and activities.

eadership matter more than ever, it is essential today. Peter Drucker said “Only three things happen naturally in organizations: friction, confusion and underperformance. Everything requires leadership”. In a group of any size of more than two people, you will start to see those negative thing happen; people will operate at across purposes and there will be friction, confusion and underperformance – unless ...

The world is immersed in a process of globalization that transcends national, business, cultural and language borders. The expansion of electronic business, digital marketing, the use of social networks for the development of new markets force organizations to develop strategic planning processes.

The intention of this resource is to provide a general definition of conscious capitalism, why is it important to change today´s vision of capitalism and what are its principles

International business are private and government transactions involving two or more countries. They involve sales, investments, logistics and transportation. These exchanges include all kinds of resources and take place between organizations of differente types.

The virtual learning object allows the student a better understanding of the academic subject of unit 2 cost of capital.