Now showing items 1-2 of 2

    • Leadership 

      Vesga Diaz, Margarita (Doctor of Business Administration, 2022-04-29)
      eadership matter more than ever, it is essential today. Peter Drucker said “Only three things happen naturally in organizations: friction, confusion and underperformance. Everything requires leadership”. In a group of any size of more than two people, you will start to see those negative thing happen; people will operate at across purposes and there will be friction, confusion and underperformance – unless ...
    • Marketing Management Process 

      Moscoso, Fabio Fernando (Doctor of Business Administration, 2022-05-18)
      In a dynamic, competitive and global environment, companies must have a clear customer orientation with value propositions that generate competitive advantages.