| dc.contributor.advisor | Gualdron Garcia, Carlos Humberto | |
| dc.coverage.spatial | cead_-_pamplona | |
| dc.creator | Leal Cruz,Mary Ibel | |
| dc.creator | Gonzalez Mateus, Sirley Diomara | |
| dc.date.accessioned | 2025-09-09T13:27:31Z | |
| dc.date.available | 2025-09-09T13:27:31Z | |
| dc.date.created | 2025-09-09 | |
| dc.identifier.uri | https://repository.unad.edu.co/handle/10596/73693 | |
| dc.description | Figure 1. Diagram of the logistics of Tejar de Pescadero S.A.S., describing the operational flow from the acquisition of inputs to the final distribution to the client. Table 1. Projected income statement (2025-2029). Table 2. Projected cash flow. Table 3. Projected balance sheet at the end of each year. Table 4. Cash flow for estimation of the Internal Rate of Return (IRR). All annexes were prepared based on own and projected data, and are expressed in U.S. dollars (USD). | |
| dc.description.abstract | El presente trabajo analiza la factibilidad de internacionalización de la Mipyme colombiana Tejar de Pescadero S.A.S., ubicada en Cúcuta, Norte de Santander, para exportar cerámica esmaltada al mercado panameño, este proyecto integra tres pilares, logística, big data con inteligencia artificial y proyecciones financieras, para este trabajo se realiza un diagnóstico de la estructura logística, rutas nacionales e internacionales, costos FOB/CIF, almacenamiento, distribución local en Panamá y estrategias de mitigación, costos FOB/CIF, almacenamiento, distribución local en Panamá y estrategias de mitigación de riesgos logísticos, además de evaluar la rentabilidad a través del flujo de caja proyectado, balance general y TIR, resultando así una rentabilidad estimada del 38% contra una tasa de descuento del 12%, Para el análisis se utilizaron herramientas como la base de datos Scopus, que permitió procesar grandes volúmenes de datos FOB, volumen, precios y costos, además se integraron modelos de visualización y predicción con IA generativa y analítica descriptiva, lo que facilitó la toma de decisiones informadas y orientadas a resultados. Este análisis concluye que el proyecto es viable, rentable y sostenible, ofreciendo recomendaciones para diversificar los puertos de salida, digitalizar la trazabilidad y aprovechar la ubicación estratégica de Panamá como hub regional. | |
| dc.format | pdf | |
| dc.title | Design of internationalization strategies, logistics and financial feasibility for the export of ceramic tiles from Tejar de Pescadero SAS to the Panamanian market | |
| dc.type | Diplomado de profundización para grado | |
| dc.subject.keywords | Internationalization | |
| dc.subject.keywords | Logistics | |
| dc.subject.keywords | Artificial intelligence | |
| dc.subject.keywords | Big Data | |
| dc.subject.keywords | MSMEs | |
| dc.description.abstractenglish | This paper analyzes the feasibility of internationalization of the Colombian MSME Tejar de Pescadero S.A.S., located in Cúcuta, Norte de Santander, to export glazed ceramic tiles to the Panamanian market, this project integrates three pillars, logistics, big data with artificial intelligence and financial projections, for this work a diagnosis of the logistics structure, national and international routes, FOB/CIF costs, warehousing, local distribution in Panama and mitigation strategies, FOB/CIF costs, warehousing, local distribution in Panama and logistics risk mitigation strategies, in addition to evaluating profitability through projected cash flow, balance sheet and IRR, thus resulting in an estimated profitability of 38% against a discount rate of 12%, For the analysis, tools such as the Scopus database were used, which allowed processing large volumes of FOB data, volume, prices and costs, in addition, visualization and prediction models were integrated with generative AI and descriptive analytics, which facilitated informed and results-oriented decision making. This analysis concludes that the project is viable, profitable and sustainable, offering recommendations to diversify ports of departure, digitize traceability and take advantage of Panama's strategic location as a regional hub. | |
| dc.subject.category | LOGISTICS AND BIG DATA | |
