Estrategias de comercialización de las cooperativas en los municipios de Tenza y Sutatenza del Departamento de Boyacá – Colombia en el periodo de 2015 a 2019 de productos artesanales elaborados en Chin y en Crin.

Murcia Quintero,Liceth Yohana

dc.contributor.advisor	Caviedes Villegas,Clara Sofía
dc.coverage.spatial	cead_-_josé_acevedo_y_gómez
dc.creator	Murcia Quintero,Liceth Yohana
dc.date.accessioned	2020-10-26T15:52:29Z
dc.date.available	2020-10-26T15:52:29Z
dc.date.created	2020-10-09
dc.identifier.uri	https://repository.unad.edu.co/handle/10596/37253
dc.description.abstract	El sector de las artesanías en Colombia es muy amplio y abarca muchos municipios fuera y dentro de las zonas geográficas conocidas, una de las más importantes regiones se encuentra ubicada en el sur del departamento de Boyacá, municipios como Sutatenza y Valle de Tenza, quienes dentro de la historia colonizadora estas regiones se caracteriza por tener alta presencia artesanal no solo de productos elaborados manualmente, sino los insumos adquiridos para la producción de estos elementos los cuales son de origen vegetal, aportados por la ecología y geografía del departamento boyacense, estos derivados y constituidos para la oferta de productos finales para el consumidor y realizados por la creatividad e ingenio de los artesanos, familias y grupos sociales dedicadas a este sector. Al evidenciar el sector de las artesanías el cual es muy atractivo por los extranjeros o personas que desean simplemente llevar recuerdos representativos de la cultura de los sitios donde han disfrutado de momentos inolvidables con sus familias y/o amigos llevan, compran y regalan recuerdos y en otra otras personas lo hacen por adorno y por lujo. Al verificar este sector es importante analizar los canales de distribución y comercialización que realizan actualmente los artesanos de la región de Boyacá, el papel de las cooperativas en pro a los artesanos de la región y su función de mercadeo para así, contribuir indagando sobre la manera de como centran sus productos al cliente final y cuál es el impacto que las cooperativas dejan en sus labores cotidianas y de sustent
dc.format	pdf
dc.title	Estrategias de comercialización de las cooperativas en los municipios de Tenza y Sutatenza del Departamento de Boyacá – Colombia en el periodo de 2015 a 2019 de productos artesanales elaborados en Chin y en Crin.
dc.type	Monografia
dc.subject.keywords	Economía solidaria
dc.subject.keywords	Evaluación de impacto
dc.subject.keywords	Marketing experiencial
dc.subject.keywords	Sistema de comunicaciones
dc.description.abstractenglish	The handicrafts sector in Colombia is very broad and encompasses many municipalities outside and within known geographic areas, one of the most important regions is located in the south of the department of Boyacá, municipalities such as Sutatenza and Valle de Tenza, who within of the colonizing history, these regions are characterized by having a high artisanal presence, not only of products elaborated manually, but also the supplies acquired for the production of these elements, which are of vegetable origin, contributed by the ecology and geography of the department of Boyacá, these derivatives and constituted for the offer of final products for the consumer and made by the creativity and ingenuity of the artisans, families and social groups dedicated to this sector. When evidencing the handicrafts sector which is very attractive for foreigners or people who simply want to take representative memories of the culture of the places where they have enjoyed unforgettable moments with their families and / or friends they take, buy and give souvenirs and in other people do it for decoration and luxury For this reason, when verifying this sector, it is important to analyze the distribution and marketing channels currently carried out by artisans in the Boyacá region, the role of cooperatives in favor of artisans in the region, and their marketing function in order to contribute inquiring about the way in which they focus their products on the final customer and what is the impact that cooperatives leave on their daily work and economic sustenance. Marketing: Set of actions and procedures to effectively introduce products into the distribution system. Consider planning and organizing the activities necessary to position a merchandise or service, making it known and consumed by consumers (Sanchez Prado & Omaña Bastidas, 2017). Crafts: Crafts is called both work and creations made by artisans (a person who does manual labor). It is a type of art in which one works primarily with the hands, molding various objects for commercial or merely artistic or creative purposes. (Artesanía I. P., s.f.) Resources: Different means or help that is used to achieve an end or satisfy a need. Also, it can be understood as a set of elements available to solve a need or carry out a project as explained according to the different resources that government, departmental and other entities have been able to grant in order to export the product. (Elizalde, Martí Vilar, & Martínez Salvá, 2019) Project: Planning, which consists of a set of activities to be carried out in an articulated way, in order to produce certain goods or services capable of satisfying needs or solving problems, within the limits of a budget and a given period of time. (García, 2002) Market: union of groups made up of sellers and buyers, which allows a system based on supply and demand to be articulated. Participation: Intervene as part of a whole, be integrated into its operation, its activities, be an integral part of something dynamically, fulfilling activities and a role within the whole, the results of which are perceived to benefit the whole. (OEA, 2011) Horsehair: Hair that grows on the neck and tail of the animal Chin: Species native to the warm regions of the Old World, introduced to America in colonial times. Chin can be found at high temperatures as well as at low temperatures, in this way it is a product that occurs spontaneously and forms reeds in paddocks, along riverbeds or along the sidelines of roads or secondary roads, where it propagates vegetative by underground rhizomes... (Verde, 2018)
dc.subject.category	Gerencia Estratégica de Mercadeo