Showing items related by title, author, creator and subject.

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  Use of technological tools for the development of interactivity as a key competence in university students 

  Castillo Méndez, Rocío del Carmen; Aguirre Andrade, Antonio; Sanchez Trinidad, Rosa del Carmen; de Dios Domínguez, Wilber; Márquez Amaro, Raymundo; Sánchez Cruz, Samantha; Sánchez Trinidad, Adriana del Carmen; Castillo Méndez, Rocío del Carmen; Aguirre Andrade, Antonio; Sanchez Trinidad, Rosa del Carmen; et al. (Sello editorial UNAD, 2022-08-20)

  The research analyzes the incidence of the use of technological tools in the development of the key competence called: "use technology interactively" in university students. The study is methodologically based on an exploratory and descriptive type of research, from a quantitative approach, with a non-experimental design. Two questionnaires were applied: one at the beginning of the investigation and another at the end ...
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  Quality in customer service 

  Sanchez Trinidad, Rosa del Carmen; Soto Pérez, Rodolfo; Márquez Amaro, Raymundo; Castillo Méndez, Rocío del Carmen; Sánchez Cruz, Samantha; Aguirre Andrade, Antonio; Sanchez Trinidad, Adriana del Carmen; de los Santos Colorado, Levit Emmanuel; de Dios Domínguez, Wilber; Sanchez Trinidad, Rosa del Carmen; et al. (Sello editorial UNAD, 2022-08-20)

  The research presented in this article aims to analyze the empirical studies related to employee and customer satisfaction have limitations. One of the limitations is the small number of studies that exist where the interdependencies between these concepts are investigated. (Homberg, 2004) The improvement of marketing links, the performance of good customer service, and the operation of cash management, requires a ...
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  The promotion of mobile applications, as a sales strategy and customer loyalty to achieve efficiency and competitiveness in companies during the post-covid period 

  Hernández Chablé , María del Carmen; García Álvarez, Aída Dinorah; Ortiz Martínez, Fabiola Itzel; Hernández Chablé , María del Carmen; García Álvarez, Aída Dinorah; Ortiz Martínez, Fabiola Itzel (Sello editorial UNAD, 2022-08-20)

  Applications today are part of business businesses; organizations are striving to adopt this new type of commerce that facilitates and helps achieve better profitability to compete in the national market. In order to delve into the subject, this study has as its research objective; Analyze and review the different theories that talk about the strategies implemented in applications to obtain higher profits for organizations, ...