Content marketing: reality or challenges
Marketing de contenidos: realidad o retos
QRCode
Share
Publisher
UNADBibliographic managers
Metadata
Show full item recordCollege
https://publicaciones.unad.edu.co/index.php/working/article/view/4265/4202Format
application/pdfType of digital resource
info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion
Artículo revisado por pares
URL source
https://publicaciones.unad.edu.co/index.php/working/article/view/4265http://dx.doi.org/10.22490/ECACEN.4265
Collections
Related items
Showing items related by title, author, creator and subject.
-
Marketing strategies in the regional antojitos market in Tabasco case: handmade snacks restaurant.
(Sello editorial UNAD, 2022-12-05)Today there is a diversity of commercial strategies that companies carry out with the desire to remain in the markets in which they compete, it has been observed mostly that large companies have been able to implement risky and effective commercial strategies; in the case of PyMES whose investment in this area is usually scarcer due to budget issues and in some others due to ignorance on the subject, few are the companies ... -
Marketing de Contenido e Investigación de Mercados en las PYMES
(Sello editorial UNAD, 2024-04-26)The main objective of this article is to expose the importance of content marketing and market research in the context of small and medium-sized enterprises (SMEs). One of the biggest challenges that SMEs currently face is to stand out, but budgets are limited and the cost of carrying out campaigns that actually increase sales seems impossible at the moment, since the root of this environment is in the allocation of ... -
Tópicos de marketing
(Sello Editorial UNAD; Sello Editorial UNAD; Sello Editorial UNAD, 2021-08-01)Lograr un equilibrio entre las acciones humanas, la armonía con la naturaleza y satisfacer las necesidades del mercado actual sin poner en riesgo los recursos que puedan necesitar las futuras generaciones, es lo importante para promover la aplicación del marketing sostenible en las organizaciones. Esto se logra mediante el desarrollo de un plan de marketing sostenible que promueva el consumo responsable a través de ...
